Which of the following statements is true about conducting marketing research?
A) The best approach to marketing research involves applying quantitative techniques in the beginning.
B) Qualitative research is often used in early stages of investigating a topic to get more information and insight.
C) Marketing research is seldom fruitful if contracted to outside parties.
D) Marketing research conducted internally is most reflective of a company's position.

Question

Which of the following statements is true about conducting marketing research?
A) The best approach to marketing research involves applying quantitative techniques in the beginning.
B) Qualitative research is often used in early stages of investigating a topic to get more information and insight.
C) Marketing research is seldom fruitful if contracted to outside parties.
D) Marketing research conducted internally is most reflective of a company's position.

Quizplus · Accepted Answer

Often, qualitative research is used in early stages of investigating a topic to get more information and insight about it. Then, quantitative approaches are used to investigate the degree to which the insights hold across a larger sample or population.

Which of the Following Statements Is True About Conducting Marketing Research