Kraft blends different coffees for its British market (they drink their coffee with milk), for its French market (they drink their coffee black) and its Latin American market (they want chicory-flavored coffee). These product variations are part of Kraft's _____ strategy.

Question

Quizplus · Accepted Answer

Product planning is necessary to determine the type of product to be offered and whether there is sufficient demand to warrant entry into a foreign market.

Kraft Blends Different Coffees for Its British Market (They Drink