Which of the following observations about common distribution channels for global marketing is true?

Question

Quizplus · Accepted Answer

Manufacturers have limited control over a resident buyer, as the buyer is an independent business or individual who purchases the product for their own use or resale. The manufacturer cannot dictate how the buyer sells or promotes the product. In contrast, they have more control over an export merchant or agent, as they are contracted by the manufacturer to handle the distribution and sale of the product in a specific geographic area. However, manufacturers do not have complete control over foreign distributors or agents, as they may have different goals or strategies for selling the product.

Which of the Following Observations About Common Distribution Channels for Global