In order to have a presence in South Africa, while avoiding development costs and risks associated with setting up a base in a foreign market, Chic-Fill-A decided to use _____ to open a number of restaurants in South Africa.

Question

Quizplus · Accepted Answer

The major advantage to licensing is that the firm does not have to bear the development costs and risks associated with opening up a foreign market.

In Order to Have a Presence in South Africa, While