E-Trade Group is an internet broker-dealer. It has entered into a(n) _____ agreement with Jerusalem Global, Ltd., an Israeli investment banking operation. E-Trade has granted the Israeli firm the right to use its name, its reputation, and its technology in a politically volatile environment. E-Trade bears none of the development costs and risks.

Question

Quizplus · Accepted Answer

Through licensing companies can grant patent rights, trademark rights, and the right to use technological processes to foreign companies.

E-Trade Group Is an Internet Broker-Dealer