The Workshoppe Is a Company That Teaches Etiquette to Silicon

The Workshoppe is a company that teaches etiquette to Silicon Valley executives and anyone else interested. It runs a simple print ad campaign in which the owner shows a computer geek stereotype before the course wearing his napkin as a bib, licking his fork, and generally panicking. Next to that picture is one with the same individual after the course. The course graduate looks comfortable sitting at a table with a setting of twelve forks and three glasses, and correctly eating a Caesar salad. Identify the strategy employed here to overcome the problems associated with service intangibility.

A) The customer has been guaranteed the ownership of the service that can be used or given to others.
B) The service encounter has been distanced from the end benefit achieved.
C) The etiquette service has been distinguished from all other services.
D) End benefits resulting from completion of the service encounter have been accentuated.