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Service Quality Is Important to the Marriott Hotel Chain

Question 56

Multiple Choice

Service quality is important to the Marriott hotel chain. If a Marriott employee hears a customer complain, the employee is empowered to do everything possible to make that customer happy. The employee becomes personally responsible to solve the problem. This strategic reaction to customer complaints shows Marriott's concern with _____ as a determinant of service quality.


A) empathy
B) tangibles
C) reliability
D) responsiveness

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