If consumers or organizational buyers perceive the price of a product to be too low, then
A) customers judge the product quality to be the best.
B) the firm will make huge profit.
C) it would help in brand building for the firm.
D) sales might increase but profitability may suffer.

Question

Quizplus · Accepted Answer

If the price is too low, sales might increase, but profitability may suffer.

If Consumers or Organizational Buyers Perceive the Price of a Product