Research has tentatively established that customers who choose high-priced items see the consequences of a poor choice as being undesirable as they
A) perceive large quality variations within product categories.
B) are usually insensitive to the value of prestige products.
C) are highly sensitive to changes in price.
D) incur no benefits from any pricing strategies aimed at other consumers.

Question

Quizplus · Accepted Answer

Persons who choose high-priced items usually perceive large quality variations within product categories and see the consequences of a poor choice as being undesirable. They believe that quality is related to price and see themselves as good judges of product quality.

Research Has Tentatively Established That Customers Who Choose High-Priced Items