Betty went to the hardware store this morning to purchase a gallon of Round-Up weed- and grass-killer for which she expected to pay about $15. She found a gallon of Round-Up packaged with a quart of Weed-B-Gone, a new product claiming to kill weeds without killing grass. Together they were priced at $14. This example would best describe
A) odd pricing.
B) prestige pricing.
C) bundle pricing.
D) price skimming.

Question

Quizplus · Accepted Answer

Bundle pricing, in which several products are sold together at a single price to suggest a good value.

Betty Went to the Hardware Store This Morning to Purchase