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A Retailer Who Uses an Everyday Low Pricing (EDLP) Strategy

Question 49

Multiple Choice

A retailer who uses an everyday low pricing (EDLP) strategy tends to


A) frequently use sales to increase store profits.
B) find that this method actually increases the probability of stockouts.
C) advertise more than those who rely on high/low pricing.
D) reduce stockouts and improve inventory management.

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