Some retailers augment low prices and advertising with special in-store activities like product demonstrations, giveaways, and celebrity appearances. Which advantage associated with high/low pricing does this illustrate?
A) High/low pricing reduces advertising and operating expenses.
B) High/low pricing increases profits through price discrimination.
C) High/low pricing creates excitement.
D) High/low pricing reduces stockouts and improves inventory management.

Question

Quizplus · Accepted Answer

Sales create excitement: A "get them while they last" atmosphere often occurs during a sale. Sales draw a lot of customers, and a lot of customers create excitement. Some retailers augment low prices and advertising with special in-store activities like product demonstrations, giveaways, and celebrity appearances.

Some Retailers Augment Low Prices and Advertising with Special In-Store