One of the reasons why the direct channel is often used in the distribution of organizational goods is that
A) their pricing plans to achieve a target return of investment require direct channels of distribution.
B) there is a lack of stabilization of price and margin.
C) a number of intermediaries are required for their sales.
D) they need a great deal of presale and post sale services.

Question

Quizplus · Accepted Answer

In contrast to consumer products, the direct channel is often used in the distribution of organizational goods. The reason for this is that many organizational products, such as computer systems, need a great deal of presale and postsale service.

One of the Reasons Why the Direct Channel Is Often