Identify the incorrect conventional channel of distribution of consumer goods?
A) Manufacturer to agent to wholesaler to retailers to consumers.
B) Manufacturer to retailers to wholesaler to consumers.
C) Manufacturer to consumers.
D) Manufacturer to retailers to consumers.

Question

Quizplus · Accepted Answer

The correct conventional channel of distribution of consumer goods is Manufacturer to wholesalers to retailers to consumers. In option B, the manufacturer is dealing directly with the retailers, bypassing the role of the wholesaler. This is not a correct conventional channel of distribution.

Identify the Incorrect Conventional Channel of Distribution of Consumer Goods