During channel planning, all of the following customer characteristics are considered except
A) geographic dispersion.
B) preferred channels and outlets for purchase.
C) degree of standardization.
D) purchasing patterns.

Question

Quizplus · Accepted Answer

All of the other choices (geographic dispersion, preferred channels and outlets for purchase, and purchasing patterns) are factors that are considered during channel planning, but the degree of standardization is not typically a factor as it is not related to the customer's characteristics.

During Channel Planning, All of the Following Customer Characteristics Are