For which of the following products would its manufacturer be more likely to use intensive distribution?
A) Personal computer
B) Laser printer
C) Gourmet food
D) Can of soda

Question

Quizplus · Accepted Answer

Intensive Distribution: Here the manufacturer attempts to gain exposure through as many wholesalers and retailers as possible. Most convenience goods require intensive distribution based on the characteristics of the product (low unit value) and the needs and expectations of the buyer (high frequency of purchase and convenience).

For Which of the Following Products Would Its Manufacturer Be