All of the following are competitor characteristics considered during channel planning, except
A) their distribution channels and strategy.
B) their financial condition and estimated marketing budget.
C) their overall marketing strategy employed.
D) their past channel experiences.

Question

Quizplus · Accepted Answer

Competitor characteristics considered during channel planning typically include their distribution channels, financial condition, and overall marketing strategy, but not necessarily their past channel experiences.

All of the Following Are Competitor Characteristics Considered During Channel