A sporting goods store that was granted the right to sell Tasco rifle scopes was the only store that carried Tasco products in the geographical area. This is an example of
A) selective distribution.
B) restrictive distribution.
C) exclusive distribution.
D) extensive distribution.

Question

Quizplus · Accepted Answer

Exclusive Distribution: Here the manufacturer severely limits distribution, and intermediaries are provided exclusive rights within a particular territory.

A Sporting Goods Store That Was Granted the Right to Sell