Focusing on building long-term _____ where the initial sale is viewed as the beginning step and not as the end goal, is the crux of the marketing concept.
A) selling orientation
B) production orientation
C) investor-relations
D) consumer-relations

Question

Quizplus · Accepted Answer

The marketing concept means that an organization should seek to make a profit by serving the needs of customer groups. This means that organizations should focus on building long-term customer relationships in which the initial sale is viewed as a beginning step in the process, not as an end goal.

Focusing on Building Long-Term _____ Where the Initial Sale Is