When the mission statement of an organization is focused on markets rather than products, it means that the mission statement
A) has an external rather than an internal focus.
B) needs to divert towards the internal problems.
C) needs to change its focus to services.
D) is focusing on the narrow class of needs.

Question

Quizplus · Accepted Answer

A key feature of mission statements has been an external rather than internal focus. In other words, the mission statement should focus on the broad class of needs that the organization is seeking to satisfy.

When the Mission Statement of an Organization Is Focused on Markets