At the supermarket, Lisa noticed that her favorite stain remover now comes in spray bottles, 2 sizes of aerosol cans, and a refill bottle. Given this information and the fact that the stain remover has reduced its shelf price by 5 percent, you could say the manufacturer of the stain remover has implemented a _____ strategy.

Question

Quizplus · Accepted Answer

The company has created new ways of packaging the stain remover, changed its distribution strategy, and modified its price in order to increase sales among those who are current users. The product itself did not change.

At the Supermarket, Lisa Noticed That Her Favorite Stain Remover