Establishing objectives, selecting the target market, and developing the marketing mix are three interrelated tasks pertaining to
A) the selling concept.
B) market planning.
C) organizational mission.
D) performance objectives.

Question

Quizplus · Accepted Answer

Market planning can be viewed in terms of three interrelated tasks: (1) establishing marketing objectives, (2) selecting the target market, and (3) developing the marketing mix.

Establishing Objectives, Selecting the Target Market, and Developing the Marketing