Identify the factor that is not stated as being generally useful for ranking the present and potential target markets.
A) Profitability of the target markets.
B) Present and future sales volume of the target markets.
C) Match between what it takes to appeal successfully to the segment and the organization's capabilities.
D) Dependence on industrial buyers and market segmentation.

Question

Quizplus · Accepted Answer

Present target markets and potential target markets are ranked according to (a) profitability; (b) present and future sales volume; and (c) the match between what it takes to appeal successfully to the segment and the organization's capabilities.

Identify the Factor That Is Not Stated as Being Generally