Olde Westport Spice & Trading Company sells 14 seasoning mixes for everything from spicy chili,to curry rice,to dip for chips and vegetables.A 5.5 ounce bottle of one of its seasoning mixes costs between $3.95 and $5.95 depending on its contents.The owners of the company market the product by attending 135 craft fairs annually,giving out free samples of food made with the various seasonings,and making sure each person who tries a sample leaves with a brochure and mail order form.People learn about the product from attending the fair,articles in cooking magazines,and word of mouth.This example best describes Olde Westport's _____.

Question

Olde Westport Spice & Trading Company sells 14 seasoning mixes for everything from spicy chili,to curry rice,to dip for chips and vegetables.A 5.5 ounce bottle of one of its seasoning mixes costs between $3.95 and $5.95 depending on its contents.The owners of the company market the product by attending 135 craft fairs annually,giving out free samples of food made with the various seasonings,and making sure each person who tries a sample leaves with a brochure and mail order form.People learn about the product from attending the fair,articles in cooking magazines,and word of mouth.This example best describes Olde Westport's _____.

Quizplus · Accepted Answer

The marketing mix is the set of controllable variables that must be managed to satisfy the target market and achieve organizational objectives. The controllable variables are product, promotion, distribution and price.

Olde Westport Spice & Trading Company Sells 14 Seasoning Mixes