When consumers use Tide TOTALCARE laundry detergent, which is used by consumers who want to obtain dry-cleaning type results at home, it is an example of ________, or switching spending from one category to another while preserving a desired experience.
A) trading up
B) trading down
C) trading over
D) being trapped in the middle
E) treasure hunting

Question

Quizplus · Accepted Answer

Trading over refers to the process where consumers switch their spending from one category to another while still seeking to maintain a desired experience or outcome. In this case, consumers are moving their spending from professional dry-cleaning services to a premium laundry detergent that promises similar results, which is an example of trading over.

When Consumers Use Tide TOTALCARE Laundry Detergent, Which Is Used