The ________ segment of the US premium wine market skews male, has an average age of 35, and uses wine as a badge to say who they are, so they are willing to pay more to make sure they're getting the right bottle.
A) Savvy Shoppers
B) Image Seekers
C) Satisfied Sippers
D) Enthusiast
E) Overwhelmed

Question

Quizplus · Accepted Answer

The Image Seekers segment fits the description given as they use wine as a badge to say who they are and are willing to pay more to ensure they're getting the right bottle. The Enthusiast segment may also be a possibility, but the age of 35 seems too low for this group.

The ________ Segment of the US Premium Wine Market Skews