Dennis requests his father to buy him a PlayStation^® for his birthday. With respect to consumer decision roles, which role is Dennis currently playing? A) initiator B) influencer C) decider D) buyer E) gatekeeper

Question

Quizplus · Accepted Answer

Dennis is the one who first came up with the idea and request for the PlayStation, making him the initiator in the decision-making process. The influencer may be someone who influences Dennis to want the PlayStation, the decider may be the person who ultimately buys it, the buyer may be Dennis's father, and the gatekeeper may be a parent or guardian who controls access to resources or information.

Dennis Requests His Father to Buy Him a PlayStation® for His

Dennis Requests His Father to Buy Him a PlayStation^® for His