A market segment consists of a group of consumers who share a similar set of needs and wants.

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A market segment is defined as a group of consumers who share similar needs and wants. This is a fundamental concept in marketing, and it allows companies to tailor their products, services, and marketing messaging to appeal to specific groups of consumers. By understanding the unique needs of different market segments, companies can improve their customer satisfaction and increase their sales and profits.

A Market Segment Consists of a Group of Consumers Who