A ________ offering consists of two parts: a naked solution and discretionary options.
A) differentiated market
B) flexible market
C) rigid market
D) vertical market
E) horizontal market

Question

A ________ offering consists of two parts: a naked solution and discretionary options.
A) differentiated market
B) flexible market
C) rigid market
D) vertical market
E) horizontal market

Quizplus · Accepted Answer

A flexible market offering allows customers to customize their solution with discretionary options on top of a base, or naked, solution. This gives customers more control and choice over the features and functionality they want, while still providing a standardized offering as a foundation. Differentiated, rigid, vertical, and horizontal markets do not necessarily relate to this concept of a flexible market offering.

A ________ Offering Consists of Two Parts: a Naked Solution