A company can be said to have used ________ if the company distinguished among customers buying on the basis of price, service, and quality.
A) global segmentation
B) microsegmentation
C) short-term segmentation
D) macrosegmentation
E) geographic segmentation

Question

Quizplus · Accepted Answer

Microsegmentation involves dividing a market into smaller, more defined segments based on various factors such as demographics, consumer behavior, geography, and psychographics. Distinguishing customers based on price, service, and quality is a form of microsegmentation. Global segmentation (A) focuses on dividing a market based on geographic location, while geographic segmentation (E) divides a market based on physical location. Short-term segmentation (C) is not a recognized term in marketing. Macrosegmentation (D) involves dividing a market based on broad characteristics such as age or income.

A Company Can Be Said to Have Used ________ If