According to the ________ criterion for useful market segments, a segment should be the largest possible homogenous group worth going after with a tailored marketing program.
A) measurable
B) substantial
C) accessible
D) differentiable
E) actionable

Question

Quizplus · Accepted Answer

The criterion described in the question is the substantial criterion, which emphasizes the importance of targeting a large and distinct group of potential customers. The other criteria listed - measurable, accessible, differentiable, and actionable - are also important in evaluating market segments, but do not directly address the size or homogeneity of the segment.

According to the ________ Criterion for Useful Market Segments, a Segment