If a marketing manager observes that his or her market shows no natural segments and consumers seem to have roughly the same preferences, the marketing manager will most likely be faced with a ________ preferences pattern.
A) homogeneous
B) heterogeneous
C) diffused
D) clustered
E) scattered

Question

Quizplus · Accepted Answer

A homogeneous preferences pattern means that consumers in the market have roughly the same preferences, which would be the case if there are no natural segments in the market.

If a Marketing Manager Observes That His or Her Market