If your assignment was to create a value proposition and product-price positioning strategy for each segment, based on the segment's unique customer needs and characteristics, you would be in which of the following steps of the segmentation process?
A) needs-based segmentation
B) segment identification
C) segment attractiveness
D) segment positioning
E) segment "acid-test"

Question

Quizplus · Accepted Answer

Segment positioning involves creating a value proposition and product-price positioning strategy for each segment, based on the segment's unique customer needs and characteristics. Thus, this question is asking about the specific step of segment positioning.

If Your Assignment Was to Create a Value Proposition and Product-Price