General Motors, a leading American multinational automaker, sells cars for every purpose, budget, and personality. This is an example of ________ marketing.
A) undifferentiated
B) differentiated
C) concentrated
D) niche
E) micro

Question

Quizplus · Accepted Answer

General Motors is practicing differentiated marketing by offering a range of cars for different purposes, budgets and personalities.

General Motors, a Leading American Multinational Automaker, Sells Cars for Every