If an organization's marketing department wants to create "segment storyboards" to test the attractiveness of each segment's positioning strategy, it would most likely occur in the ________ step of the segmentation process.
A) needs-based segmentation
B) segment identification
C) segment profitability
D) segment "acid test"
E) marketing-mix strategy

Question

Quizplus · Accepted Answer

Segment "acid test" is the step in the segmentation process where an organization evaluates the attractiveness of each segment's positioning strategy, often through methods like creating segment storyboards. This helps in understanding if the proposed value propositions are compelling to the target segments.

If an Organization's Marketing Department Wants to Create "Segment Storyboards