In the ________ step of the market segmentation process, the marketer determines which demographics, lifestyles, and usage behaviors make each needs-based segment distinct and identifiable.
A) segment "acid test"
B) segment attractiveness
C) segment profitability
D) need-based segmentation
E) segment identification

Question

Quizplus · Accepted Answer

In the segment identification step of the market segmentation process, the marketer identifies which demographics, lifestyles, and usage behaviors make each needs-based segment distinct and identifiable. This is key to developing focused and effective marketing strategies for each segment.

In the ________ Step of the Market Segmentation Process, the Marketer