The last step in the seven-step marketing segmentation process would be to develop a marketing-mix strategy reflective of segment positioning strategies.

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The final step in the marketing segmentation process is indeed to develop a marketing-mix strategy that aligns with the identified segments and their positioning strategies. This includes creating a marketing plan that targets the needs, preferences, and behavior of each segment with the appropriate product, price, promotion, and distribution tactics.

The Last Step in the Seven-Step Marketing Segmentation Process Would