To meet the ________ criterion of useful market segments, it must be possible to formulate effective programs for attracting and serving the segments.
A) measurable
B) substantial
C) accessible
D) differentiable
E) actionable

Question

Quizplus · Accepted Answer

The correct answer is "actionable" because for a market segment to be useful, it must be possible to implement effective strategies or programs to attract and serve the segments. This implies that the segment is actionable, meaning that the company can take specific actions based on the characteristics of that segment.

To Meet the ________ Criterion of Useful Market Segments, It