In the ________ step of the market segmentation process, the marketer evaluates the segment using criteria such as market growth and market access.
A) need-based segmentation
B) segment identification
C) segment attractiveness
D) segment profitability
E) segment "acid test"

Question

Quizplus · Accepted Answer

In the segment attractiveness step, the marketer evaluates the potential of each identified segment using criteria such as market growth, market size, potential profitability, competition, and ease of access. This helps them to focus on the most promising segments and decide which ones to target.

In the ________ Step of the Market Segmentation Process, the Marketer