In ________ marketing, the firm operates in several market segments and designs different products for each segment.
A) individual
B) undifferentiated
C) differentiated
D) concentrated
E) niche

Question

Quizplus · Accepted Answer

In differentiated marketing, the firm targets multiple market segments and creates unique products or marketing campaigns for each segment. This allows the company to better meet the needs and desires of each segment and potentially increase sales and customer loyalty.

In ________ Marketing, the Firm Operates in Several Market Segments