If married and unmarried women respond similarly to a sale on perfume, these hypothetical segments fail the ________ criterion for useful market segments.
A) measurable
B) substantial
C) accessible
D) differentiable
E) actionable

Question

Quizplus · Accepted Answer

The differentiable criterion requires that the market segments be distinguishable from each other. If married and unmarried women respond similarly to a sale on perfume, they cannot be considered as separate, distinct market segments.

If Married and Unmarried Women Respond Similarly to a Sale