The characteristic of useful market segments that relates to whether the segments can be effectively reached and served is whether the segment is ________.
A) measurable
B) substantial
C) differentiable
D) accessible
E) actionable

Question

Quizplus · Accepted Answer

The characteristic that relates to whether the segment can be effectively reached and served is accessibility. It is important for marketers to ensure that they can reach and serve the identified segments efficiently and effectively. So, the correct answer is option D, which is accessible.

The Characteristic of Useful Market Segments That Relates to Whether