In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer.
A) niche
B) mass
C) guerrilla
D) segmented
E) differentiated

Name: In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer. A) niche B) mass C) guerrilla D) segmented E) differentiated
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Mass marketing aims to appeal to the largest possible audience with a single marketing strategy and product offering, without regard for unique customer segments.

In ________ Marketing, the Firm Ignores Segment Differences and Goes