In evaluating different market segments, the firm must look at two factors: the segment's overall attractiveness and the ________.
A) company's objectives and resources
B) effectiveness of the suppliers
C) flexibility of legal rules governing the business
D) socioeconomic infrastructure
E) global nature of the product

Question

Quizplus · Accepted Answer

The attractiveness of a market segment is important to consider, but it must also be evaluated in the context of the company's objectives and resources. It may not be feasible or practical for a company to target a highly attractive segment if it does not align with their objectives or if they do not have the necessary resources to effectively compete in that segment. Therefore, both factors must be considered in evaluating market segments.

In Evaluating Different Market Segments, the Firm Must Look at Two