Marketers usually identify niches by ________.
A) dividing a segment into subsegments
B) conducting VALS tests
C) allowing consumers to gravitate toward product brands
D) examining the demographics section of the handbook of marketing
E) producing products that can be used in a variety of ways

Question

Quizplus · Accepted Answer

Marketers identify niches by dividing a segment into subsegments which helps them to target a specific group of consumers with similar needs and interests. This allows marketers to tailor their marketing efforts to meet the specific needs of the niche market in order to increase the chances of success.

Marketers Usually Identify Niches by ________