Which of the following is NOT an example of a descriptive characteristic used to define segments?
A) consumer demographics
B) consumer responses to benefits
C) consumer geography
D) consumer psychographics
E) family life cycle

Question

Quizplus · Accepted Answer

Consumer responses to benefits are not descriptive characteristics, but rather behavioral characteristics that relate to how consumers behave in response to a product or service. The other options listed, such as demographics, geography, psychographics, and family life cycle, are all examples of descriptive characteristics commonly used to define market segments.

Which of the Following Is NOT an Example of a Descriptive