The ultimate level of segmentation leads to "segments of one," "customized marketing," or "one-to-one marketing."

Name: The ultimate level of segmentation leads to "segments of one," "customized marketing," or "one-to-one marketing."
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The ultimate level of segmentation is one-to-one marketing, where products and services are tailored to the individual needs and preferences of each customer, resulting in "segments of one" or customized marketing.

The Ultimate Level of Segmentation Leads to "Segments of One