Coca-Cola's original marketing strategy that offered a single drink Coca-Cola Classic in a single sized bottle with the advertising theme "Coke is it," is an example of ________ marketing.
A) concentrated
B) niche
C) differentiated
D) micro
E) undifferentiated

Question

Quizplus · Accepted Answer

Coca-Cola's original marketing strategy of offering a single product variant to the entire market without segmentation reflects an undifferentiated marketing approach, where the focus is on a broad market rather than specific segments.

Coca-Cola's Original Marketing Strategy That Offered a Single Drink Coca-Cola