________ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product service offering of their choice.
A) Consumptionism
B) Viral marketing
C) Virtual marketing
D) Regionalization
E) Customerization

Question

Quizplus · Accepted Answer

The definition given perfectly fits the term "customerization," which refers to the process of allowing consumers to customize a product or service based on their individual preferences and needs. This approach combines operational efficiency with personalized marketing to create a unique customer experience. The other options listed (consumptionism, viral marketing, virtual marketing, and regionalization) do not accurately describe this concept.

________ Combines Operationally Driven Mass Customization with Customized Marketing in a Way