When innovation at Siemens enables the company to offer solutions that can make the generation of hydroelectricity more environment-friendly, the company will want to reap the benefits of being the first to introduce such a product across countries. In this case, which of the following approaches is likely to be the best approach to entering foreign markets?
A) the rifle approach
B) the continuous approach
C) the born global approach
D) the sprinkler approach
E) the waterfall approach

Question

Quizplus · Accepted Answer

The born global approach is the best approach to entering foreign markets when a company has a product that is innovative and has the potential to be successful in multiple countries. This approach involves launching the product in multiple countries simultaneously, rather than focusing on one country at a time. This allows the company to quickly establish a global presence and to reap the benefits of being the first to introduce such a product.

When Innovation at Siemens Enables the Company to Offer Solutions